Introduction

• Ignorance is bliss
• Changing times
• Businesses moving away from telex, fax to internet and email
• Business moving to the net
  
  

  Why People Put Off Creating or Improving Their Website

  • It's not a priority at the moment.
  • We don't have a budget for that.
  • Our customers don't use the Internet.
  • The website is only there for reference, it isn't meant to sell anything.
    • Lack of understanding of the power of the Internet.
    • Companies must use this power to compete.
  
  
  

  The Top Ten Reasons for Action NOW

  • and why they're the Top Ten
  
  
  

  Reason #10 - Without a strong website, you leave the field to the competition

  • find potential suppliers
  • levels the playing field
  • The more lead time your competitor has, the more entrenched he will be with the search engines and other websites that may link to him.
  • Without a strong website, you leave the field to the competition
  
  
  

  Reason #9 - How can your friends tell others where to find you?

  • Your customers can easily tell others about you by passing on your web address.
  • When someone passes on your website, that website allows for easy contact, through email, contact info and maps that are all provided on your site.
  
  
  

  Reason #8 - It takes time to improve the visibility of your website

  • There is a period of time between when you build your site and when the search engines start building good ratings.
  • The earlier you can start, the better.
  • An alternative is the many pay per click programs now offered through google and others. This can shorten that time, but can be costly.
  
  
  

  Reason #7 - A website is the most cost effective selling force by far

  • ROI is return on investment
  • The potential is huge for contacting customers for the investment made
  • Far cheaper than other advertising
  
  
  

  Reason #6 - Your most important customer will look for you there

  • More people using Internet to look up phone numbers and emails
  • Many use search engines like google to find suppliers such as yourself.
  
  
  

  Reason #5 - The most attractive potential customers are looking for you there

  • New potential customers that you may not be aware of
  • The businesses who most use the Internet for finding suppliers are often the best equipped and the best funded, giving them the tools to find you, if you are on the net.
  • You need a quality website built properly so you don't drop off the end of their suppliers list
  
  
  

  Reason #4 - Your website visitor prefers that the supplier does not know he is being checked out

  • Internet puts potential purchasers in the drivers seat
  • Checking out a website is anonymous
  • A purchase decision may be arrived at by the quality of the website. A quality website implies a quality supplier.
  
  
  

  Reason #3 - The website is more important than your company brochure

  • Brochures have a printing cost
  • Brochures may be looked at and tossed or filed away
  • Brochures can easily go out of date
  • A brochure has to be physically put into the clients hands
  • A website can be kept up to date and referenced by anyone anywhere with Internet access.
  
  
  

  Reason #2 - The website is more important than your business card

  • Business card is low tech in an age of computers and palm pilots
  • Info is entered into the clients systems and the cards discarded
  • Your info is not updated on their system and the client can lose track of you.
  • A maintained website will always provide current contact information.
  
  
  

  Reason #1 - The website is the most effective way to present the very best image of your company

  • The Internet allows a company to present the most complete picture possible, where brochures, business cards and advertising pale in comparison.
  • You create an image for your company and you can project this image to your clients
  • Clients may get lost in telephone reception systems, miss a press release, misplace your brochure, but your website is always there.
  • A quality website can also increase the credibility of your company or its services and products.
  • A poor website, on the other hand, can drive customers away.
  • So What Should You Do Now?
  • Make a commitment now to improve an existing site or create a new site
  • A minimal website is an essential today.
  • The costs, compared to other advertising, are not large
  • Keep your website evolving so that return visitors don't get the "Been there, done that" impression.
  
  
  

  The Next Steps

  • A minimal web page to start getting visible
  • Determine and lay out the key elements of your company
  • Highlight your competitive advantage.
  • A full website can be fleshed out on this framework later on
  • This will ensure that the search engines will pick up on the items of most importance quickly.
  • Plan for a full website to follow in a timely fashion. A coming soon notice wears out after a few months.
  
  
  

  Conclusion

  • Tower Software can provide consulting services on all aspects of your Internet sales strategy
  • Tower Software can build any size or complexity of website
  • Tower Software can provide a high level of personal attention and service to keep things running smoothly
  • Tower Software provides free estimates
  • Why not start today with Tower Software to develop a winning sales strategy by using the net.

  Put the Power of Tower behind your web presence, because it just works!